George Brazil Named a Finalist in the 2024 International Torch Award for Ethics
FOR IMMEDIATE RELEASE
The nomination comes on the heels of George Brazil’s victory as the winner of the BBB’s Torch Award for Ethics in 2023
Dateline—George Brazil, a Phoenix-based heating and cooling company, has been nominated by the Better Business Bureau (BBB) as a finalist in its annual International Torch Award for Ethics (ITAE) competition in the mid-size business category (100-499 employees).
This is the fifth time the company has been nominated for the BBB’s Torch Award for Ethics since 2015. In addition to its multiple nominations as finalists, George Brazil has won the BBB’s Torch Award for Ethics on two separate occasions: 2019 and 2023. George Brazil is the only Phoenix-based home service company to earn a spot as a finalist for this year’s ITAE, an impressive feat considering the city’s large number of HVAC and home service providers.
“I am so proud of the team we’ve built here at George Brazil,” said Jim Probst, President of George Brazil. “Our selection as finalists is a testament to the hard work we’ve put in over the years and proof that we’re holding true to our company values by providing the best service possible to our customers.”
To become a finalist in the BBB’s ITAE Awards, the company must excel in the four C’s. This includes the exceptional Character of the company’s leadership, the Culture the company has fostered among its employees, the transparency the company honors in its dealings with its Customers, and the impact the business has made on its local Community.
“The entire application process raises our awareness every year of what we have to continue to work for and strive for,” said Probst. “We don’t just fill out an application and come here. We live it, we talk about it, we promote it, we train to it, and it validates all that hard work.”
The BBB will be celebrating all winners and finalists at an award ceremony on Wednesday, September 11, 2024, from 11:45 AM to 1:00 PM in Minneapolis, MN. The ceremony is being held in conjunction with the 2024 International BBB Assembly and the BBB Minnesota Annual Meeting. The event will be attended by leaders from the business community, government officials, board members, and CEOs from BBBs in the U.S. and Canada.
George Brazil Air Conditioning & Heating is the only company in the Phoenix area to be nominated along from the 2023 Torch Award for Ethics and actually became a Finalist for the International Torch Award for Ethics this year!
About George Brazil
George Brazil Air Conditioning and Heating provides the Phoenix area with old-fashioned, high-quality, professional customer service to create comfortable, healthy, safe, and energy-efficient places to live and work.
About the BBB International Torch Awards for Ethics
Presented annually since 1996, the International Torch Awards for Ethics honor companies that demonstrate best practices, leadership, social responsibility and high standards of organizational ethics that benefit everyone across the community. The award embodies the Better Business Bureau's mission of advancing trust in the marketplace.